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WHY USE - Alternative Hair Colour?

Alternative Hair high-performing permanent colour line with Platinum Technology offers a wide range of hair colouring techniques within a wide selection of colour styles, providing the latest in contemporary and fashionable looks straight from the catwalk.

Find the perfect colour for your clients combining a unique consultation experience; choose from 68 unique shades or blend with a choice of 8 mix-tones across 12 tonal families to create your personalized bespoke colour.