The new Alternative Hair Colour range has been designed by the experts behind the world famous Alternative Hair Show; devised in the UK and sophisticatedly made in Italy.


A high performance, permanent oxidation hair colouring cream with superior
cosmetic action enriched with platinum technology, containing powerful anti-ageing active substances for luxurious care and protection during the colour process.


The rich formula, boosted with innovative natural ingredients such as Cactus Fig Oil, Blue Algae and Keratin, acts in synergy with the elevated concentration of anti-oxidizing agents increases hair structure and enhances elasticity; resulting in shiny, healthy looking hair with a silky smooth feel.